{"id":18540,"date":"2019-03-03T22:39:54","date_gmt":"2019-03-03T21:39:54","guid":{"rendered":"https:\/\/new.ericgizard.com\/?post_type=avada_portfolio&p=18540"},"modified":"2019-06-10T18:59:49","modified_gmt":"2019-06-10T16:59:49","slug":"maxalto","status":"publish","type":"avada_portfolio","link":"https:\/\/new.ericgizard.com\/en\/projects\/maxalto\/","title":{"rendered":"Maxalto"},"content":{"rendered":"
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ON \/\/ OFF par Eric Gizard Designer’s Days Maxalto<\/p>\n

Maxalto confie \u00e0 Eric Gizard l\u2019interpr\u00e9tation de la question-th\u00e8me pos\u00e9e par les Designer\u2019s Days. Pour r\u00e9pondre \u00e0 une interrogation aussi vaste, l\u2019architecte d\u2019int\u00e9rieur et designer propose une installation participative, dans laquelle il invite la communaut\u00e9 du design \u00e0 livrer ses intuitions sur l\u2019avenir. Projet\u00e9es autour des meubles de la collection Lux sign\u00e9e par Antonio Citterio, elles sugg\u00e8rent d’envisager le futur sous la lumi\u00e8re de la cr\u00e9ation et des savoir-faire, deux dimensions inh\u00e9rentes aux collections Maxalto. Alors que l’id\u00e9e d’une fin du monde continue d’agiter les esprits, r\u00e9fl\u00e9chir \u00e0 l’avenir r\u00e9clame du renfort. C’est pourquoi le sc\u00e9nographe utilise les r\u00e9seaux sociaux et interpelle via Twitter et Facebook, ceux qui souhaitent partager leur sentiment du futur. Les billet d’humeur, recueillis jusqu’au jour du vernissage, vont courir comme un fil d’actualit\u00e9 dans son installation, tant\u00f4t incompr\u00e9hensible, tant\u00f4t lisible, selon qu’il sera projet\u00e9 sur une surface \u00e9voquant le cristal de pyrite, ou celle impeccablement lisse et brillante des pi\u00e8ces de la collection Lux. C’est ainsi, dans la perfection d’une finition pr\u00e9cieuse que l’avenir prend forme et sens. Une mani\u00e8re de souligner comment Maxalto vise depuis sa cr\u00e9ation un id\u00e9al technique et esth\u00e9tique toujours plus haut. Une exigence qui conf\u00e8re \u00e0 ses collections une beaut\u00e9 intemporelle, devenue la signature de la marque, qu’Eric Gizard aime \u00e0 d\u00e9crire comme ” la plus Fran\u00e7aise des maisons Italiennes”. Contact presse: Agence MLA- Juliette Vallet<\/p>\n<\/div>

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